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Sales and Earnings Slip at Beiersdorf

Sales fell 3.7% to nearly $8 billion.

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By: TOM BRANNA

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Cosmetics and toiletries companies are starting to report results for 2009 and the numbers aren’t pretty. Beiersdorf AG’s net profits dropped 33% $526.8 million, according to preliminary figures from the Hamburg-based company. Sales fell too, dropping 3.7% to $7.99 billion.a Sales within Beiersdorf’s consumer unit, which includes brands such as Nivea, Eucerin and La Prairie, fell 2.2% to $ 7 billion. The division’s business in China and Latin America generated double-digit sales gains, ...

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